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Decision

Convince undecided shoppers

Reduces friction, perceived risk and ambiguity just before the purchase decision.

Convince undecided shoppers

Product

NMT: Tactical markdown

It presents the real price along with an identified visual reference to facilitate comparison without faking a discount.

PrinciplePrice anchor and contrast effect

The first number creates a mental reference; The subsequent contrast makes it easier to evaluate the difference without promising results.

INTERACTIVE EXAMPLE
€39.99€29.99

Convince undecided shoppers

Global product

NMT: Sticky add to cart

Keeps product, variant, price and purchase action accessible when the original button leaves the screen.

PrincipleReduced friction and memory load

Preserving action and context avoids re-searching for information already reviewed during an advanced decision.

INTERACTIVE EXAMPLE
Sudadera NorteSand · MAdd €49

Convince undecided shoppers

Product

NMT: Delivery promise

Calculate a delivery interval and a deadline according to the market, preparation and working days.

PrincipleAmbiguity reduction

A concrete time expectation reduces the uncertainty that can stop a last-minute purchase.

INTERACTIVE EXAMPLE
Receive it between Tuesday and ThursdayOrder before 01:42 to ship today